you ever received something that you didn't want?
We all have, but when it comes to a logo, something
that is to represent the heart and soul of your business
identity, no one wants to be left shortchanged and have
to “settle” on something less than they
were hoping for.
For years, customers have shared their regrettable tales
with us that they have experienced in dealing with other
designers. The good news is that you don’t have
to be one of those people – you can have a happy
ending to your logo project!
As many of our customers have learned, logo creation
can be a fun, exciting and rewarding experience! But
if not approached correctly, it can also lead to disappointment,
frustration and regret, as we have heard from so many
clients who have used other designers in the past.
So how can this be done?
The fundamental approach that should be understood
before beginning a project, is that it is a process. Great
Ideas sometimes start as a lump of coal, but through the process
of refinement end up as a “diamond” The difficult
part is coming up with the initial concept which can then
be built upon.
When it comes down to any logo, the process relies more than anything upon how well the wishes of the
client are being understood - in other words communication. The clearer the ideas, and the more specific
the directions are, the better the results. If you examine the vast array of designs and examples in our
portfolio, it should be well established that our team has the talent to recreate the ideas that you may
have. All that is left then, is to understand those ideas, and viola, you have the completed project!
However, not everyone HAS a clear idea of
what they want, they just know what they don’t want,
and what they don’t like. Even in this situation, there
are ways to avoid the heartache of missed expectations.
One great idea is to take a few minutes to
browse through the vast portfolio that we have, and pick out
design ideas that you like, fonts that you liked, color schemes
and specific elements that you did like. And then, instead
of keeping them to yourself, SHARE these ideas with the designer.
This gives valuable insight on which approaches they will
want to highlight when coming up with the initial concepts.
In all honesty, whether you have a final idea in mind or not,
the best possible start to a project, is to visit our portfolio
and invest a few minutes time, to find examples and designs
that you like, and then email those to us! I have never had
a client that was unhappy with the initial designs, who also
followed this idea beforehand. You might think it is the most
natural logical association in the world to make, yet you
would be surprised at how many people never realize that logo
creation is a partnership, a symbiotic process which is client
Imagine if you were a builder who was commissioned to build
a home for a family. You build the home, and afterwards, the
client says “Well, looks great, but I wanted a two-story
home.” So, you add the 2nd story (more work), and the
client says, “Yes but I wanted it blue, and the driveway
to be circular.”
Can you appreciate how hard it would be to
work with such a situation? The same is true for a design
project. However sometimes you run out of ideas. That’s
fine! Call us, or e-mail us, we will brainstorm ideas through
with you. As we said, the process is cooperative, dynamic
and MUST involve the clients’ feedback and initial input
into the design, in order to be successful.
Explaining about your business is only half
of the story, but providing visual cues (such as going through
our portfolio) is what really propels a project from being
“regrettable” to “unforgettable”.
Many clients have had a real thrill by understanding the process,
and we invite you to as well!
This article is written by S. Christiansen from BusinessLogo Designs